KUALA LUMPUR, August 17 — In a major collaboration between the Ministry of Communications, Meta Platforms, Inc., and CelcomDigi, the Creators IRL (In Real Life) programme was officially launched to combat online scams and enhance digital safety. The programme, which kicked off with a dynamic event featuring over 30 of Malaysia’s top content creators, aims to empower these influencers with the tools and knowledge needed to address online threats and promote a safer online environment.

The launch event included a panel discussion with experts from Meta, CelcomDigi, and the Communications and Multimedia Content Forum of Malaysia, focusing on online safety and scams. The programme also unveiled a three-month fellowship for ten selected content creators, offering them in-depth training on behavioural strategies, real-world insights, and grant support totaling RM80,000. This initiative represents a significant step towards leveraging the influence of content creators to foster a safer digital community.