KUALA LUMPUR, August 30 — The Malaysia Media Specialist Association (MSA) hosted a dynamic and inspiring MSA Festival and Awards 2024 at the Sheraton Hotel in Petaling Jaya. With the theme “Charting New Horizons,” the event brought together over 1,000 industry leaders from the marketing, communications, and media sectors to explore the future of media. Highlights included a keynote speech by Dr. William Tan, whose message of innovation and inclusivity set the tone for a day filled with insightful sessions and groundbreaking ideas.
The event concluded with the MSA Awards Night, where industry excellence was celebrated in grand fashion. OMD Malaysia took home the prestigious Grand Prix trophy for their campaign “Krupkrup Ayamgoreng McD by McDonalds,” while QSR Brands (M) Sdn Bhd was named Advertiser of the Year. Mindshare Group Malaysia was honored as Agency of the Year, marking a night of significant achievements and setting new standards for the future of media in Malaysia.
