KUALA LUMPUR, September 1 – A recent Agoda survey reveals that 79% of Malaysian travelers are returning to their favorite destinations, with Thailand, Indonesia, and Japan topping the list. The survey, conducted earlier this month, highlights that these countries are not just destinations but experiences that Malaysians love to relive, with ease of travel and local cuisine being the primary draws.
According to the survey, 74% of Malaysian travelers have visited their favorite spot between one to three times in the last decade, while 14% have returned ten times or more. Fabian Teja, Agoda’s Country Director for Malaysia and Brunei, noted that this trend reflects Malaysians’ desire to revisit destinations that offer familiarity, comfort, and memorable experiences, with Agoda continuing to support these journeys with a variety of travel options.
