CUPERTINO, CALIFORNIA, September 10 – Apple has officially launched the iPhone 16 Pro and iPhone 16 Pro Max, introducing groundbreaking features powered by the new A18 Pro chip and Apple Intelligence. The Pro lineup boasts larger displays, impressive battery life, and cutting-edge camera enhancements, including a 48MP Fusion camera capable of 4K120 fps video in Dolby Vision, setting a new standard in smartphone photography and videography.

Apple Intelligence elevates the user experience, offering systemwide tools like smart text editing and personal context-driven AI while ensuring privacy through advanced on-device processing. Pre-orders for the new models, available in stunning titanium finishes, start on September 13, with availability on September 20.

In addition to its innovative design and durability, the iPhone 16 Pro lineup features advanced pro camera controls, enhanced audio recording capabilities, and a sleek titanium finish. With its new suite of professional features, Apple aims to redefine creativity and productivity for its users.