KUALA LUMPUR, September 20 – Arsenal Football Club has announced a multi-year partnership with NTT DATA, naming the IT services leader as its first Official Digital Transformation Partner. This collaboration aims to enhance Arsenal’s digital capabilities, improving supporter experiences worldwide through personalised content, real-time integrations, and exclusive promotions.

NTT DATA will leverage its expertise in data analytics and machine learning to revolutionize the way Arsenal connects with fans, offering a more seamless and tailored experience. Both organizations look forward to creating deeper global connections and delivering innovation-driven digital services to the club’s supporters.