KUALA LUMPUR, October 5 – MILO®, Malaysia’s iconic beverage, continues to champion sports inclusivity by supporting Para SUKMA XXI Sarawak 2024 as a Platinum Sponsor. This marks MILO®’s ongoing dedication to empowering athletes of all abilities, having already played a significant role in SUKMA XXI Sarawak 2024. The games, held from 22 to 28 September 2024, are another step in MILO®’s mission to make sports accessible to every Malaysian, regardless of their physical capabilities.
Lim Kerwin, MILO® Head of Sports Marketing, stated, “For over 70 years, MILO® has been committed to ensuring sports are inclusive for everyone. Our support for Para SUKMA XXI reflects our belief that sports teach valuable life lessons and should be accessible to all.” The initiative was praised by Sarawak Minister of Women, Early Childhood, and Community Wellbeing Development, Yang Berhormat Dato Sri Hajah Fatimah Abdullah, who commended MILO®’s efforts to develop a more inclusive sporting environment for Malaysians of all backgrounds.
Beyond competitive events, MILO®’s commitment extends to grassroots initiatives, supporting special needs athletes and underrepresented communities. Through its partnership with the Ministry of Education and its inclusive sporting programmes, MILO® helps nurture young talents, ensuring that everyone, from Orang Asli children to special needs athletes, has a chance to shine in the world of sports.
