KUALA LUMPUR, October 8 — AirAsia brand co. (Abc.), the brand management arm of Capital A, has announced two significant partnerships with Moonbug Entertainment and MiraiLab to strengthen the intellectual property (IP) presence of AirAsia Buds. The partnerships aim to expand the reach of AirAsia Buds, a dynamic group of animal characters representing the spirit of adventure and teamwork, through engaging content and merchandising opportunities.
Moonbug Entertainment, known for popular children’s shows like Cocomelon, will collaborate with AirAsia to produce a 12-episode animated series featuring the AirAsia Buds, set to launch on YouTube in 2025. Meanwhile, MiraiLab will spearhead new licensing and merchandising initiatives, ensuring AirAsia Buds becomes a recognizable and beloved IP both on-screen and in real-life experiences across diverse markets.
