SINGAPORE, October 9 — Generation Alpha and Generation Z are emerging as key decision-makers in family travel across the Asia Pacific, with a striking 87% actively shaping family vacation plans. According to Hilton’s 2025 Trends Report, these young travelers prioritize sports events, music concerts, and outdoor activities, viewing travel as both a reward and an essential element for personal growth.
As digital natives, Gen Alpha and Gen Z place immense value on digital connectivity during their trips, spending up to four hours daily on devices. This shift signals a transformation in the travel industry, with brands like Hilton adapting to cater to this tech-savvy, experience-driven generation. “Hilton is committed to creating immersive, innovative experiences for these emerging young travelers,” said Ben George, senior vice president and commercial director, Asia Pacific, Hilton.
