KUALA LUMPUR, October 11 – EMPLIFIVE, a marketing SaaS platform developed by Southeast Asia’s EMERGE Group, has announced a strategic partnership with the Malaysia Digital Economy Corporation (MDEC). Through a Memorandum of Understanding (MoU) signed during IMMERSE KL 2024, EMPLIFIVE was named the MarTech Tool Partner, positioning itself as a key player in advancing Malaysia’s digital economy under the Malaysia Digital initiative.

Set to launch by the end of 2024, EMPLIFIVE will connect brands with content creators, streamlining digital engagement. The platform aims to empower creators and businesses to form impactful collaborations, supporting Malaysia’s efforts to adopt digital solutions and foster a sustainable ecosystem for long-term growth. Marjorie Poon, Deputy CEO and Co-Founder of EMERGE Group, emphasized the importance of the platform in bridging the gap between creators and brands, enabling both to thrive in the digital economy.