BAYAN LEPAS, October 14 – The Sarawak Tourism Board has successfully launched its inaugural Sarawak Gateway to Borneo Fair at Queensbay Mall, running from October 10 to 13. This four-day event celebrates the rich Culture, Adventure, Nature, Food, and Festivals (CANFF) of Sarawak, inviting residents and visitors to immerse themselves in the vibrant heritage and attractions of Borneo. The fair was officiated by YB Dato Dennis Ngau, Chairman of the Sarawak Tourism Board, on behalf of YB Dato Sri Haji Abdul Karim Rahman Hamzah, Minister of Tourism, Creative Industry, and Performing Arts Sarawak.
Throughout the event, attendees enjoyed an array of cultural performances, including traditional music from the Sape and nose flute, along with dance presentations from the Iban, Bidayuh, Orang Ulu, and Melanau communities. Visitors had the chance to explore exclusive adventure packages and savor local delicacies like Kek Lapis and Tuak through live cooking demonstrations. The fair not only highlighted Sarawak’s diverse wildlife and unique crafts but also aimed to strengthen domestic tourism, with a goal of attracting 2 million visitors in 2024.
Reflecting on the event’s impact, YB Dato Sri Haji Abdul Karim emphasized the importance of building connections between Sarawak and Penang. “Today, we are not just promoting tourism but also fostering relationships between local businesses and new audiences, creating authentic experiences for travelers,” he said. The Sarawak Gateway to Borneo Fair marks a significant step in Sarawak’s efforts to position itself as a premier travel destination, showcasing the region’s cultural treasures while paving the way for future collaborations with Penang’s tourism sector.
Photo Credit To: Queensbay Mall
