IPOH, November 5 – Thirteen senior officials, tourism professionals, and media representatives from 10 countries are currently in Malaysia to explore the nation’s pioneering Muslim-Friendly Tourism and Hospitality (MFTH) ecosystem. This initiative, part of the “Unlocking Malaysia’s Gems: MFTH Familiarisation Programme” under the Malaysian Technical Cooperation Programme (MTCP), is co-organized by Malaysia’s Ministry of Foreign Affairs (MFA), Ministry of Tourism, Arts and Culture, and the Islamic Tourism Centre (ITC).
Participants from countries like Japan, Turkey, and South Africa will experience Malaysia’s diverse Muslim-friendly offerings across various iconic locations including Kuala Lumpur, Penang, and Langkawi. The 10-day programme, running from 28 October to 5 November, provides insights into Malaysia’s comprehensive Muslim-friendly facilities and cultural experiences.
With the Muslim tourist market projected to reach USD 225 billion by 2028, Malaysia is positioning itself as a leading destination for Muslim travellers through initiatives such as the MFTH Assurance and Recognition (MFAR) and Muslim-Friendly Tourist Guide (MFTG) programmes. This Visitor’s Programme aligns with preparations for the upcoming Visit Malaysia 2026 (VM2026) campaign, enhancing Malaysia’s readiness to provide world-class, worry-free travel for Muslim visitors.
