Apple has unveiled a new ad titled “All Systems Pro” to spotlight the high-performance A18 Pro chip powering the iPhone 16 Pro models. The video adopts a NASA-inspired theme, portraying a control room preparing for the “launch” of the iPhone 16 Pro, emphasizing the device’s cutting-edge capabilities.
The ad highlights the A18 Pro chip’s advanced Neural Engine and image signal processor, enabling impressive features like capturing 4K video at 120fps. It also underscores the inclusion of a USB-C port, marking a significant shift for Apple. “A18 Pro has a faster Neural Engine, improved CPU and GPU, and a big jump in memory bandwidth,” Apple notes, adding that the chip enhances camera controls and delivers next-level gaming experiences.
This latest campaign follows other iPhone 16 Pro ads focused on features such as Camera Control and Apple Intelligence, showcasing the device’s technological advancements.
