BARCELONA, November 28 — Malaysia Convention & Exhibition Bureau (MyCEB) has unveiled the MyTripleE 2.0 campaign at IBTM World Barcelona, marking its 9th year of participation in the prestigious global business events showcase. The campaign, introduced during a ribbon-cutting ceremony at the Malaysia Pavilion, emphasizes three pillars—Excel, Elevate, and Enliven—to enhance Malaysia’s competitiveness and sustainability in the international business events industry. MyCEB also aims to secure partnerships and expand its global influence through one-on-one meetings with top-tier buyers and advocacy events at the conference.
Joined by eight co-exhibitors, including Penang Convention & Exhibition Bureau and Kuala Lumpur Convention Centre, MyCEB has demonstrated Malaysia’s growing stature in the sector. With over 2,900 events supported since 2011, contributing RM19.6 billion to the economy, MyCEB’s efforts underscore its commitment to advancing Malaysia as a leading business events destination. MyTripleE 2.0, alongside its broader initiatives, reflects Malaysia’s readiness to innovate and lead in the global arena.
