KUALA LUMPUR, December 11 – World Aquatics and Sony Corporation have announced an official four-year partnership through 2028, marking a transformative era for aquatic sports. The collaboration begins with the World Aquatics Swimming Championships (25m) in Budapest, Hungary, and extends to major events like the 2025 World Aquatics Championships in Singapore.
Sony’s cutting-edge technology, including Alpha™ cameras and Hawk-Eye Innovations, will enhance athlete performance visibility, officiating accuracy, and global fan engagement. World Aquatics President Husain Al-Musallam expressed excitement, highlighting Sony’s role in elevating the artistry and competitiveness of aquatic sports. Fans will gain unprecedented access to event highlights and exclusive imagery through a new dedicated platform launching in late December.
Sony CEO Kimio Maki reiterated the company’s commitment to amplifying the awe (“Kando”) of aquatic moments through advanced technological solutions, celebrating athletes and fostering a global connection to the sport. This partnership signifies a shared vision to promote aquatic sports worldwide by leveraging innovation and creativity, ensuring a dynamic experience for fans and athletes alike.
