GEORGE TOWN, December 13 – Paris Baguette, the globally renowned French-Korean bakery café chain, has opened its first outlet in Penang at Gurney Plaza Mall, marking its 13th location in Malaysia. The grand opening, attended by Penang Chief Minister YAB Tuan Chow Kon Yeow, celebrated the brand’s northern expansion and its dedication to delivering premium baked goods and exceptional dining experiences.
Distinguished guests, including Dato’ Sydney Quays, CEO of Berjaya Food Berhad, and Ms. Hana Lee, CEO of Paris Baguette Southeast Asia, highlighted the store’s role in reinforcing the chain’s growth strategy. The event also introduced PB Rewards, a new loyalty program designed to enhance the customer experience. Members can earn points for every RM1 spent, redeemable for exclusive treats and products.
Additional perks include birthday rewards, milestone gifts, and early access to menu items. “We are thrilled to expand Paris Baguette to Penang, a state celebrated for its appreciation of quality food,” said Dato’ Sydney Quays. Chief Minister Chow expressed confidence in the brand’s ability to become a cherished destination for Penangites and visitors alike.
Set in a spacious 2,871-square-foot location, the bakery café offers an inviting ambiance with a ‘Bread Island’ display and a charming alfresco area. The menu features signature items like Mushroom Soup in a Bread Bowl, Natural Yeast Bread, Yogurt Cream Cake, and the popular Korean Milk Bread and Royal Pudding.
Complementing the baked goods are artisanal pastas, gourmet sandwiches, and a heartwarming brunch menu, catering to a wide array of tastes and occasions.
