Apple is reportedly working on a groundbreaking smart home doorbell that leverages advanced facial recognition technology, according to Mark Gurman of Bloomberg. This innovative device aims to compete with established brands like Ring and will integrate seamlessly with HomeKit-compatible smart locks.

The doorbell could automatically unlock doors for residents by scanning their faces, offering a secure and convenient entry experience akin to Face ID on iPhones. The doorbell is in its early development stages, with potential launch plans no earlier than late next year. Apple may collaborate with a specific lock manufacturer to offer an all-in-one smart home security package, though integration with other HomeKit locks remains a possibility.

The device is expected to utilize Apple’s new in-house networking chip, aligning with the company’s broader expansion in the smart home market, which includes updates to Apple TV, HomePod mini, and a new wall-mounted smart home control device. Apple is also considering branding strategies for the doorbell, weighing the risks of association with security incidents like break-ins.

Gurman suggests Apple could either release the product under its own name or collaborate with a trusted partner like Belkin to bring the technology to market. This strategic decision highlights Apple’s cautious approach to entering the home security space.