GEORGE TOWN, January 3 – Hunza Properties Group has introduced six stunning show units at Senze@PICC, the latest phase of the Penang International Commercial City (PICC) development. Situated in Penang’s “Golden Triangle,” the project is strategically positioned near the Penang International Airport, LRT station, and key industrial zones. Touted as Northern Malaysia’s tallest smart residential towers, Senze@PICC offers a resort-style lifestyle with innovative designs and premium facilities, redefining urban luxury living.
Spanning 657 to 1,561 sq. ft., the units feature smart home technology such as keyless entry, touchless elevators, and smart parking. Fully furnished with modern interiors and practical layouts, they cater to diverse needs, from single professionals to retirees. Residents will have access to exclusive amenities, including rooftop lounges, swimming pools, wellness centers, and co-working spaces, designed to provide an unmatched living experience.
During the January 2 launch event at the PICC Sales Gallery, Hunza also celebrated the Chinese New Year with a “Light Up the Year with Prosperity” theme, unveiling its “Peachful Fortunes” campaign. The initiative offers new buyers attractive prizes worth over RM500,000, adding value to purchases from projects like Senze@PICC, Alila 2, Mekarsari Unggul, and Seri Embun.
Senze@PICC is central to PICC’s vision of becoming a comprehensive urban hub. The second phase of development includes Northern Malaysia’s largest shopping mall, with over 1.7 million sq. ft. of retail space, and the tallest commercial tower in Penang, hosting a Global Business Services (GBS) office and an international hotel. Enhanced accessibility through the Mutiara Line LRT will connect the development seamlessly, with groundbreaking scheduled for January 11, 2025.
Hunza’s leadership highlighted the company’s dedication to excellence and innovation. Group Managing Director Dato’ Khor Siang Gin emphasized the project’s progress and appeal to both local and foreign buyers. Meanwhile, Group Executive Director Ms. Khor Tze Ming and Group CEO of Sales & Marketing Dato’ Lily Tan reaffirmed the company’s commitment to delivering high-quality homes and strengthening community bonds.
Beyond Penang Island, Hunza is also advancing projects in Bertam and Sungai Petani, including its first high-rise development in Bertam township and new affordable housing initiatives. These efforts align with the state’s economic growth and demand for quality residential spaces, reinforcing Hunza’s role as a market leader.
With its innovative approach and focus on creating sustainable urban communities, Hunza Properties Group continues to set benchmarks in property development, ensuring lasting value for residents and investors alike.
