LAS VEGAS, January 8 – Sony Group Corporation has captivated audiences at CES® 2025 in Las Vegas with its “Creative Entertainment Vision,” a long-term strategy for the next decade. Highlighting technologies designed to empower creators and maximize content IP value, Sony showcased initiatives across gaming, anime, mobility, and immersive entertainment.
During a press conference on Jan. 6, Hiroki Totoki, President, COO, and CFO of Sony Group, introduced groundbreaking projects, including the launch of the “PXO AKIRA” vehicle processing system, the “XYN™” platform for spatial content creation, and the announcement of Sony Honda Mobility’s EV “AFEELA 1.” Exciting collaborations like an anime adaptation of Ghost of Tsushima: Legends and the teaser for The Last of Us Season 2 were also unveiled. Guest speaker Roger Goodell, Commissioner of the NFL, joined to discuss innovations in sports entertainment.
Sony’s booth, themed “Creativity Unleashed, Boundaries Transcended, Narratives Everywhere,” features exhibits like the immersive “Demon Slayer: Kimetsu no Yaiba Infinity Castle” experience, a LEGO® Horizon Adventures™ showcase, and the conceptual location-based entertainment for The Last of Us. These initiatives blend storytelling with cutting-edge technology, offering a glimpse into the limitless future of interactive entertainment.
One standout innovation, PXO AKIRA, revolutionizes vehicle filming using virtual production techniques, while XYN™ simplifies 3D CG workflows for spatial content creation. Visitors can also explore collaborative projects, such as the integration of music, animation, and gaming in LEGO® Horizon Adventures™, demonstrating Sony’s commitment to pushing creative boundaries.
With CES® 2025, Sony reinforces its role as a catalyst for innovation, inviting creators, partners, and audiences worldwide to join in shaping a future filled with imagination and Kando—a Japanese term signifying emotional engagement and profound inspiration.
