KUALA LUMPUR, February 14 – The Malaysia Retail Chain Association (MRCA) successfully raised RM336,000 for its Branding Education Charity Foundation during its Chinese New Year 2025 charity auction at Shangri-La Hotel Kuala Lumpur. The gala dinner, themed “Spring of Love,” welcomed over 800 distinguished guests, with Human Resources Minister YB Steven Sim Chee Keong as the guest of honor.
For the first time, MRCA held the charity auction separately from the gala dinner, featuring 28 exclusive items auctioned by Henry Butcher Art Auctioneers and Robb Report Malaysia. MRCA President Datuk Dr. Ken Phua and Dato’ Liaw Choon Liang, Chairman of the foundation, highlighted the association’s commitment to education and community support, including an earlier RM20,000 donation to the Ti-Ratana Welfare Society.
The event also received strong support from corporate patrons Maxis and RHB Bank Berhad, alongside Platinum, Gold, and Silver partners who contributed to its success.
