KUALA LUMPUR, March 15 – Maxis, Malaysia’s leading integrated telco, has launched Mia (Maxis Intelligent Assistant), a generative AI-powered concierge designed to simplify business customer interactions on the Maxis Business Hub (MBH).
Developed in collaboration with Amazon Web Services (AWS), Mia integrates conversational AI and intelligent workflow automation to provide a seamless and efficient self-service experience, particularly for roaming service management. Mia delivers 24/7 instant roaming support, smart travel recommendations, and context-aware conversational capabilities, ensuring a smooth and intuitive customer journey.
Through natural, conversational interactions, business customers can easily access information, manage accounts, and complete tasks with ease, reducing inquiry time and increasing efficiency. This marks another step in Maxis’ commitment to harnessing Gen AI capabilities to drive digital innovation and enhance customer experiences.
