KUALA LUMPUR, April 11 – Sony Electronics is set to impress at NAB Show 2025 in Las Vegas (April 6-9) with groundbreaking innovations in live production, news and production, imaging solutions, and virtual production. Attendees will experience Sony’s latest advancements, including a Super35mm camera with Variable Neutral Density (VND), an ultra-compact full-frame camera extension system, and a camera tracking solution designed to enhance creativity and efficiency.
Sony’s integration of cloud and IP protocols, cinematic capture, and spatial content creationreinforces its commitment to empowering broadcasters, cinematographers, and content creators worldwide. Key highlights include the debut of the HDC-F5500V Super 35mm 4K CMOS system camera, HDC-P50A POV box camera, and new 4K professional monitors. Sony will also introduce OCELLUS, a marker-free camera tracking system, and updates to its Virtual Production Tool Set.
Additionally, Ci Media Cloud® now supports direct camera-to-cloud uploads and DaVinci Resolve integration, while the VENICE Extension System Mini enhances digital cinema flexibility. With a focus on AI, 5G, cloud-based production, and virtual effects, Sony continues to lead the future of media and entertainment technology.
