KUALA LUMPUR, April 23 – In a significant step toward sustainable manufacturing, Sony has introduced a pioneering “Material-to-Material recycling” process that reuses plastic from the rear covers of end-of-life TVs in the production of new BRAVIA television components.
This process, utilizing SORPLAS™ — Sony’s flame-retardant recycled plastic — ensures high-quality material reuse within the same product category. The initiative debuts with the 65-inch model of the 4K OLED BRAVIA 8 (2024 series), with global shipments slated for 2025.
By overcoming challenges posed by plastic variability in used TV covers, Sony’s collaboration with its Semiconductor Solutions Corporation has enabled the sorting and blending of specific materials to match the standards of traditional SORPLAS.
This breakthrough supports Sony’s vision for a closed-loop recycling system and aligns with the spirit of Earth Day by promoting resource efficiency and environmental responsibility.
