GEORGE TOWN, April 26 — Bosch Home Appliances has opened its first-ever Bosch Brand Store in George Town, Penang, marking its fifth outlet in Malaysia in partnership with Kitchentech by Ban Hin Bee. Strategically located on Jalan Anson, the store brings Bosch’s full suite of premium home solutions—from state-of-the-art kitchen appliances to advanced laundry systems—closer to consumers in the Northern region.

This expansion underscores Bosch’s commitment to enhancing modern home living with quality, performance, and design excellence. In celebration of the launch, Bosch is offering exclusive in-store promotions from April 14 to May 15, including attractive opening deals, lucky draw prizes worth up to RM30,000, and gifts with purchase. The new store also aims to deliver a hands-on shopping experience, providing personalised service and access to the brand’s innovative technologies.

“This store allows us to better serve Penang’s growing demand for premium appliances,” said Gary Te, CEO of BSH Home Appliances Sdn Bhd.