KUALA LUMPUR, June 15 – At the Envision 2025 Global Partner Conference in Shanghai, Trip.com Group unveiled a bold vision to reshape the travel industry, anchored by a USD 100 million Tourism Innovation Fund. The initiative, announced by Co-founder and Chairman James Liang, aims to fuel groundbreaking tourism innovations across sustainability, technology, and cultural preservation.
More than 3,000 global partners gathered as the company outlined strategies to drive inclusive growth and smarter travel experiences, with global collaborations and cutting-edge tech leading the way. The summit also featured Prince Harry, The Duke of Sussex, who spoke on behalf of Travalyst to champion sustainable tourism.
Applauding Trip.com Group’s commitment to responsible travel, he urged industry leaders to act boldly for the planet and communities. Reinforcing its leadership role, Trip.com Group announced new alliances with national tourism boards and major hospitality groups, setting the stage for a greener, more connected global travel future.
