KUALA LUMPUR, June 22 — Effective 25 December 2024, Malaysia’s new Consumer Protection (Electronic Trade Transaction) Regulations 2024 officially replaces the 2012 version, bringing sweeping changes to the legal obligations of anyone conducting business or advertising online.
The regulation, enforced under the Consumer Protection Act 1999, requires all online marketplace suppliers — including small business owners, freelancers, and personal website operators — to disclose comprehensive business and product details in Bahasa Malaysia.
Under the new rules, any individual or company that promotes or sells goods or services online must clearly display essential information such as business name, contact details, product descriptions, full pricing (including delivery and tax), terms of sale, and estimated delivery time — all primarily in the national language.
Non-compliance constitutes a legal offence. While English translations are allowed, Bahasa Malaysia disclosure is now mandatory regardless of business size or platform, affecting independent sellers on WordPress, Shopify, WooCommerce, and even social media pages.
The regulation also introduces new responsibilities for online marketplace operators — such as Shopee, Lazada, or any platform facilitating trade — who are now required to maintain detailed supplier records for three years, ensure suppliers comply with disclosure requirements, and provide channels for customer complaints.
Additionally, the law mandates that businesses must offer rectification options for order errors and acknowledge receipt of online purchases without undue delay. Crucially, if the goods delivered are defective or not as advertised, online suppliers must bear the cost return shipping or provide a replacement service that matches the agreed terms.
This ensures stronger consumer rights and accountability in Malaysia’s rapidly growing e-commerce sector. Even websites that don’t conduct direct sales — but promote services like consulting, design, or coaching — fall under the scope of the new law.
Failure to update website content in accordance with the regulations could lead to enforcement action, fines, or legal consequences. Business owners are advised to audit their websites immediately for compliance, as the regulations are already in force.
The Ministry of Domestic Trade and Cost of Living urges all digital entrepreneurs to ensure transparency and protect consumer rights in an increasingly digital economy.
