KUALA LUMPUR, August 12 — Laurier Malaysia made a stylish return as the Official Feminine Care Partner of KL Fashion Week 2025, launching its “Experience Zero Feeling” campaign in collaboration with Malaysian fashion label What To Wear (WTW).
The showcase at Suria KLCC’s Esplanade featured 10 curated looks opened by brand ambassador and Miss Universe Malaysia 2024 Sandra Lim, highlighting the Laurier Super Slimguard range’s promise of ultimate comfort and dependable protection without compromising on style.
The event celebrated the idea that women should feel confident, fashionable, and unrestricted — even during their period. Vice President of Marketing at Kao Malaysia, Tan Poh Ling, said the campaign is “more than just a product claim — it’s a creative state of being,” underscoring Laurier’s mission to empower women in every aspect of life.
Designed to be just 0.1cm thin with 200x ultra-absorbency, Laurier Super Slimguard was showcased as the perfect companion for both runway moments and everyday wear. The runway segment embodied inclusivity, featuring women from diverse background.
While the brand’s 360-degree glam cam experience brought the theme to life for attendees, turning the campaign into a movement of style, comfort, and confidence.
