KUALA LUMPUR, August 21 — In celebration of Merdeka, Eco-Shop has launched its heartfelt “Satu Senyuman, Seribu Makna” campaign featuring beloved chef Che Sayang, blending nationwide in-store promotions with community outreach.

Including the Biggest Jamuan Merdeka for underprivileged children, charity home visits, and patriotic contests—all aimed at fostering unity, kindness and meaningful human connection across Malaysia.