GEORGE TOWN, August 22 — The Millen Penang, Autograph Collection, has partnered with homegrown fashion label DoubleWoot to present its first-ever Mid-Autumn Festival mooncake collection, A Blossoming Tale.
Inspired by DoubleWoot’s Exclusive Kebaya Edition, the collection features limited-edition gift boxes adorned with intricate heritage motifs reimagined through modern design, reflecting both brands’ commitment to blending tradition with contemporary artistry.
In line with The Millen’s sustainability pledge, each set is presented in a premium reusable bamboo wooden box, designed to serve as an elegant keepsake long after the festivities. The collection showcases four flavours — two traditional baked-skin varieties (Jade Custard and Lotus Single Yolk) and two Japanese-inspired Momoyama creations (Green Tea with Red Bean and Sea Salt Chocolate), offering a tasting journey that harmonises heritage with modern innovation.
General Manager of The Millen, Catherine Townsend, described the collaboration as “a shared story between two brands from Penang,” while DoubleWoot’s Co-Founder highlighted the fusion of kebaya-inspired motifs with mooncake craftsmanship.
A Blossoming Tale sets are priced at RM198 nett, with an early bird discount of 15% available until August 31. Pre-orders begin on August 15, with collection starting from September 18 at The Millen’s Good Society and DoubleWoot’s official platform.
