PUTRAJAYA, September 4 – Kruniverse Sdn Bhd, the hospitality and lifestyle arm of KRU Group of Companies, has entered a strategic collaboration with Unity Trust Berhad to drive a RM50 million expansion across Shah Alam and Klang over the next three years.
The initiative, which aims to position Kruniverse as a regional leader in entertainment-themed tourism and technology-driven hospitality, will see the development of key projects in collaboration with local authorities, leveraging KRU’s intellectual properties, AI technology, and brand influence.
Under the agreement, Unity Trust Berhad will act as an independent governance partner, ensuring transparency, investor protection, and adherence to best practices as Kruniverse transitions towards a sustainable, data-driven, and professionally managed organisation.
This partnership lays the groundwork for future public listing ambitions, with the first project expected to launch in the near future, creating opportunities for local businesses and enhancing the Klang Valley’s tourism appeal.
