KUALA LUMPUR, September 11 — Setel Ventures Sdn Bhd has launched its nationwide campaign, “Setel je! Sekali tekan, semua jalan,” turning a beloved Malaysian phrase into a symbol of digital convenience powered by homegrown innovation.
The campaign showcases how the Setel app simplifies daily tasks — from fueling, parking, and shopping to renewing road tax and earning rewards — making life easier for over 9 million Malaysians who already use the platform at more than 1,000 PETRONAS stations and 2.6 million merchants nationwide.
Through roadshows, collaborations with Selangor FC, a lively brand video and jingle, and special promotions including RM5 cashback for new users, Setel continues driving Malaysia’s cashless vision while celebrating local culture and technology in everyday life.
