KUALA LUMPUR, September 17 — Saudi Tourism Authority reaffirmed its commitment to Malaysia at a recent B2B trade show, bringing together over 30 Saudi stakeholders and more than 150 local and regional trade partners to boost leisure and Umrah+ travel.
Supported by airlines, hotels, and Malaysian travel associations including MATTA, MCTA, and BUMITRA, the event showcased new destinations such as AlUla, Aseer, Al Baha, and the Red Sea, alongside enhanced air connectivity and travel incentives.
With Malaysian arrivals up 9% as of June 2025 and projected to surpass 300,000 by year-end, Saudi is rolling out tailored packages, innovative partnerships, and unique cultural experiences to meet growing demand.
