KUALA LUMPUR, September 26 — Football legend Cristiano Ronaldo has teamed up with the Saudi Tourism Authority to launch the “Unreal Calendar” under its “I Came for Football, I Stayed For More” campaign, highlighting Saudi Arabia’s transformation into a global hub for year-round sports, culture, and entertainment.
Targeting key markets in Europe, India, and China, the campaign spotlights Saudi’s growing lineup of international events—from Formula 1 and the Esports World Cup to Riyadh Fashion Week and the Red Sea International Film Festival—while setting the stage for the FIFA World Cup 2034 and other major tournaments.
With $800 billion invested in tourism under Vision 2030, Saudi aims to welcome 150 million visitors by the decade’s end, positioning itself as a destination where tradition meets ambition and every visitor can experience more than they imagined.
