KUALA LUMPUR, September 28 — Oravel Stays Limited, the parent company of OYO, has rebranded its corporate identity to PRISM, marking a new chapter that underscores its global presence, diversified portfolio, and long-term vision of premiumization.
While OYO will continue as the consumer-facing brand for budget travel, PRISM now serves as the parent entity uniting over 35+ countries, 100 million customers, and a wide-ranging ecosystem that spans premium hotels, vacation homes, extended-stay residences, celebration venues, and hospitality technology solutions powered by AI and data science.
Founder and Group CEO Ritesh Agarwal said the transition reflects a “future-ready corporate architecture” designed to strengthen partner growth and customer experience worldwide, with PRISM chosen as the new name after a global naming competition that drew more than 6,000 submissions.
