KUALA LUMPUR, September 29 — At IBC 2025, Sony unveiled its next-generation suite of tools and ecosystems designed to transform media production with seamless integration of hardware, cloud, AI, and IP technologies.
Headlining the showcase is the new PXW-Z300 camcorder, the world’s first to embed digital signatures for trusted content, alongside the Ci Media Cloud and Media Backbone Hive with advanced verification and AI-powered workflows.
Sony also introduced enhanced connectivity with the LiveU TX1 data transmitter, updates to its Creators’ Cloud, and innovations in Software Defined Broadcast (SDB), reflecting a shift towards scalable, sustainable, and software-led production.
Complementing these advancements are cutting-edge virtual production tools, cinema camera updates, and eco-friendly booth innovations, reinforcing Sony’s commitment to authentic storytelling, agility, and sustainability in the evolving media landscape.
