KUALA LUMPUR, September 30 — Malaysia’s iconic crab cuisine brand Fei Fei Crab is marking its 17th anniversary with the launch of its innovative “No-Shell Crab” dishes and a special collaboration with Japan’s century-old KEWPIE brand.
Introducing five limited-time creations including Japanese Creamy Spicy No-Shell Crab and Smoked Mentai Crab Fried Rice. Staying true to its theme “17 Together, Stay True to Flavour,” the campaign blends convenience with creativity while rewarding loyal customers through a RM50,000 lucky draw.
Reaffirming Fei Fei Crab’s role as a pioneer of Malaysia’s evolving dining scene and its push toward global culinary collaborations.
