GEORGE TOWN, October 21 — Midea, one of the world’s largest home appliance manufacturers, is strengthening its presence in Malaysia through its “Power of One” strategy, unveiled during its first-ever Asia-Pacific Dealer Conference in Bali.
Bringing together over 450 regional partners, the conference showcased Midea’s latest smart and sustainable innovations while underscoring its long-term commitment to local markets through service excellence, training, and community engagement. The company aims to achieve USD 1.5 billion in sales across the region by 2028.
In Malaysia, Midea is reinforcing its investment in local capabilities with quarterly technical training, after-sales support enhancements, and community-driven ESG initiatives such as flood relief and youth development programs.
“Our ambition is to achieve world-leading innovation with local relevance — delivering products and initiatives that truly benefit Malaysian families and communities,” said Mark Tam, Managing Director of Midea Malaysia. This regional strategy marks a key step in Midea’s journey to become the world’s No.1 smart home appliance brand while deepening its connection with local partners and customers.
