BAYAN LEPAS, October 23 – The Penang Convention & Exhibition Bureau (PCEB) has announced the 9th edition of BE @ Penang, themed “BE THE WAVE,” taking place from 11–12 December 2025.
Positioned as Malaysia’s leading business events conference, this year’s edition aims to inspire collaboration, creativity, and innovation across industries — setting the tone for the nation’s business events and creative economy in 2026 and beyond.
The keynote address will be delivered by Hiroshi Tamura, the father of the modern Nissan GT-R and Nissan Z, who will share insights on visionary leadership, innovation, and passion-driven transformation.
BE @ Penang 2025 will also feature “WAVE MAKERS: A Penang Discovery Adventure” on 10–11 December, a pre-conference activity designed to encourage teamwork and exploration.
In line with the Penang2030 Vision of building a “Family-Focused, Green, and Smart State that Inspires the Nation,” the event underscores Penang’s role as a hub for sustainable growth and talent development.
Registration is now open at www.beatpenang.com/registration, inviting changemakers to “BE THE WAVE” and help shape the future of Malaysia’s business and innovation landscape.
