SUBANG JAYA, October 26 — Prasarana Malaysia Berhad (Prasarana) has announced the rebranding of six Rapid travel passes with new Bahasa Melayu names to enhance brand clarity and promote the use of the national language.
The initiative, launched by President and Group CEO Amir Hamdan at the LRT Puchong Industrial Park station, also marked the introduction of the #RakanRapid campaign. The newly renamed passes — Rapid Kembara, Rapid Kota, Rapid Mesra, Rapid Keluarga, Rapid Pelajar, and Rapid Emas — retain their existing prices, usage terms, and renewal processes.
New cards featuring the updated branding will be issued in stages starting November 1. Amir said the rebranding aligns with efforts to boost public transport ridership ahead of Visit Malaysia Year 2026 and foster a stronger connection between commuters and the Rapid brand.
