PETALING JAYA, November 25 — Over 4 million Malaysians have been reached through Kisah Benar: Scam Siber, a powerful three-month collaboration between CelcomDigi Berhad and Media Prima’s iconic crime show 999 to raise nationwide scam awareness.
The 13-episode series turned real-life scam cases into relatable stories covering love scams, fake jobs, phishing, deepfake fraud, and investment traps, highlighting red flags and the emotional toll on victims. Complemented by online content and short videos on Tonton, the campaign sparked national conversations on safer digital habits.
CelcomDigi’s Head of Sustainability, Philip Ling, said the initiative reflects the company’s ongoing commitment to building a trusted digital society through partnerships, community outreach, and innovative awareness efforts.
