SHAH ALAM, November 27 – Gatorade, the world’s leading sports drink, has officially partnered with Selangor FC, marking its first-ever sponsorship of a Malaysian football club. As the club’s Official Hydration Partner, Gatorade will provide both financial and in-kind support to power player performance throughout the Malaysia Football League season.
Fans can expect to see Gatorade’s iconic lightning bolt lighting up Selangor FC’s warm-up kits, in-stadium LED displays, and digital platforms — symbolizing energy, endurance, and excellence. Selangor FC CEO Dr. Johan Kamal Hamidon hailed the collaboration as a game-changing move to elevate player performance through science-backed hydration.
While Etika Group CEO Santharuban Thurai Sundram emphasized Gatorade’s mission to “fuel champions.” Together, Gatorade and Selangor FC aim to redefine football performance in Malaysia, blending global innovation with local passion to create an unstoppable force on and off the pitch.
