KUALA LUMPUR, January 17 — The Dubai Department of Economy and Tourism (DET) reaffirmed its commitment to the Malaysian market by highlighting Dubai’s cultural familiarity, strong safety record, accessibility and family-oriented offerings during a media luncheon in Kuala Lumpur.

Noting that the city welcomed 17.55 million international overnight visitors from January to November 2025, including 1.6 million from Northeast and Southeast Asia, as Malaysian travellers continue to favour destinations that offer Muslim-friendly amenities, value-for-money and immersive experiences.

Supported by visa-free entry, frequent direct flights from Kuala Lumpur, world-class connectivity via Dubai International Airport, and innovations such as contactless hotel check-ins, while Dubai’s focus on inclusivity, sustainability and multi-generational travel further strengthens its position as a welcoming and trusted destination for Malaysians.