KUALA LUMPUR, February 2 — Volvo Malaysia has unveiled ‘SELAMAT,’ a year-long campaign centered on automotive safety, coinciding with the launch of its ES90 model. Named after the Malay word for both “safe” and everyday greetings.
SELAMAT embodies Volvo’s six-decade commitment to protecting lives on Malaysian roads through innovations such as Safe Space Technology and the three-point safety belt.
The campaign includes digital, outdoor, and on-ground activations throughout 2026, culminating in the flagship SELAMAT Drive, aiming to educate and empower Malaysians to make every journey safer while reinforcing Volvo’s role as a global safety benchmark.
