NEW YORK, February 17 — Apple Inc. has announced it will host a “special Apple Experience” event on March 4 at 9am ET in New York, with simultaneous press gatherings reported in Shanghai and London.
The tech giant is widely expected to unveil a slate of new products, including the iPhone 17e, updated MacBook Pro models powered by the M5 Pro and M5 Max chips, a new iPad Air with the M4 chip, an entry-level iPad featuring the A18 chip.
And a new MacBook equipped with the A18 Pro chip that is tipped to be the company’s most affordable MacBook to date. Industry reports also point to potential updates such as a refreshed MacBook Air with the M5 chip and new Mac displays.
Though Apple has not confirmed specific launches. In addition to hardware announcements, the company is anticipated to roll out the first beta of iOS 26.4, possibly introducing new Siri enhancements.
As with previous events, the March 4 showcase is expected to highlight Apple’s continued push into performance-driven devices and AI-powered software features.
