The LEGO Group has launched its “Build Your Dream Ride” campaign in Malaysia, encouraging children and families to explore creativity through vehicle-themed LEGO sets and hands-on activities.
Featuring popular lines such as LEGO City, LEGO Technic and LEGO Speed Champions, the campaign invites young builders to create their own dream vehicles while developing creativity, confidence and problem-solving skills through play.
The campaign also includes the Build Your Dream Ride Autoshop Experience at KF Kiddy Circuit in Mid Valley Megamall Kuala Lumpur and Mid Valley Southkey Johor Bahru from March 6 to June 30, 2026.
Families can take part in building challenges, interactive missions and karting sessions while collecting stamps on mission cards.
Participants who complete the activities can redeem a limited-edition LEGO Racer Minifigure. The initiative combines imaginative building with real-world racing to create a fun and engaging experience for children and families.
