GEORGE TOWN, April 2 — Penang Tourism and Creative Economy exco Wong Hon Wai led a delegation to Xiamen to promote tourism through the “In Love With Penang” campaign.

He revealed that since the Penang-Xiamen route began in September 2023, over 220,000 यात्रers have been recorded across 1,526 flights.

Achieving an average load factor of 85% and generating over RM100 million in economic impact.

Wong said the direct route, now operating daily via Xiamen Airlines, has strengthened travel links and positioned Xiamen as a key gateway to Penang.

The initiative also fosters deeper industry collaboration and expands Penang’s reach into the wider Fujian tourism market.