PETALING JAYA, May 1 — CelcomDigi has launched its “Endless Aisle” concept across more than 300 stores nationwide, redefining digital lifestyle retail in collaboration with Samsung Malaysia.
The initiative allows customers to explore, purchase, and set up a wide range of connected devices—from smartphones to home appliances—within a single seamless in-store experience.
Originally piloted at select outlets, the platform now integrates a full end-to-end electronics journey supported by in-store experts.
CelcomDigi said the rollout reflects its commitment to enhancing connected living, offering exclusive savings and greater accessibility to technology.
The move positions the telco as a pioneer in Malaysia’s retail transformation, combining physical and digital experiences to meet evolving consumer needs.
