PARIS, May 4 — Maje unveils its SS26 campaign, The Modern Parisienne, spotlighting a new generation of women through candid, backstage moments.
Featuring talents like Chiara, Nina, Lomane and Céline, the campaign captures unscripted interactions that reflect authenticity, individuality and creative expression across fashion, art and culture.
Set against a minimalist backdrop, the collection blends airy romanticism with nautical influences, presenting a wardrobe that is both relaxed and confident.
Through this narrative, Maje redefines the modern Parisienne as diverse, dynamic and culturally connected, moving beyond tradition to embrace a broader, contemporary identity.
