KUALA LUMPUR, May 4 — Ahmad Zahid Hamidi said Umno will adopt “out-of-the-box” strategies, including non-verbal communication.
To engage younger voters who now dominate Malaysia’s political landscape. He noted that those under 40, especially post-Undi18 voters.
Are more independent in their choices, prioritising candidates’ credibility, delivery, and policy relevance over party loyalty.
Zahid added that shifting voter behaviour requires a fresh approach ahead of the next general election, as no single coalition is likely to dominate.
While he did not rule out Barisan Nasional contesting solo, he stressed openness to cooperation within the Unity Government to avoid multi-cornered fights.
He described the current political environment as one where alliances remain crucial to ensure stability and effective governance.
