Airwallex has launched its largest UK sports campaign with Arsenal FC, featuring a film directed by Spike Lee. Titled “Who Are Ya”.
The campaign stars football icons like Thierry Henry and current players including Kai Havertz. Set in a North London pub, the film blends football culture with B2B finance themes.
Highlighting global payments. It marks Airwallex’s biggest UK sports marketing push, airing across TV and digital platforms.
