KUALA LUMPUR, May 14 – NESCAFÉ is tapping into the rising cold coffee culture among Gen Z consumers with the launch of NESCAFÉ Espresso Concentrate.
A ready-to-mix liquid coffee innovation designed for café-style drinks at home. The product reflects changing lifestyles.
Where coffee is increasingly seen as a form of self-expression, creativity, and convenience rather than just a daily beverage.
Produced in Malaysia at Nestlé’s Sri Muda facility, the concentrate comes in Black, Sweet Vanilla, and Velvet Mocha variants.
Enabling users to create iced lattes, americanos, and customised blends. Each bottle delivers up to 16 servings, supporting easy preparation without machines.
The launch also highlights growing demand for personalised coffee experiences, with NESCAFÉ positioning the product as part of a broader shift toward flexible, at-home café culture.
